The call is out for Grantham residents to show their support for the town's hospital by 'love-bombing' the hospital trust that downgraded its A&E department.

Hospital campaigner Mel Powles has issued the following rallying call: "â¤ï¸FIGHTING 4 GRANTHAM HOSPITAL COMMUNITYâ¤ï¸ LOVE BOMB CAMPAIGN FROM NOW UNTIL MIDNIGHT. â¤ï¸SEND OUR JPEG'S TO ULHT VIA FACEBOOK, TWITTER, EMAIL.â¤ï¸NOW GRANTHAM, LETS DO THIS, WE LOVE OUR TOWN, WE LOVE OUR HOSPITAL AND WE WILL FIGHT FOR IT. â¤ï¸ NOW COMMUNITY OVER TO YOU, LOVE BOMB 'EM â¤ï¸â¤ï¸â¤ï¸â¤ï¸YOU CAN DO THIS!! Funnily enough ULHT Fbk page not showing our posts....... wonder why, keep going folks xx"

A Facebook cover picture has also been created.

The call on social media follows hospital campaigners launching a fresh campaign with a heart symbol to show the town's 'love' for the hospital.

People are also urged to download the symbol from the Fighting 4 Grantham website and use it in campaigning and cover Grantham in the hearts.

Mel said earlier today on Facebook: "Come on folks.... Hearts 4 Grantham.... â¤ï¸â¤ï¸â¤ï¸ We are getting financial support from Counsellor's for this campaign guys...... Let's cover Grantham in â¤ï¸â¤ï¸â¤ï¸â¤ï¸ just like the rainbows...... Show ULHT we love our Hospital and will FIGHT for it!! â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸â¤ï¸ #hearts4grantham #ilovegranthamhospital #ilovegrantham"