Coronavirus crisis: How Debbie Shore has success all sewn up
By The Editor
14th Apr 2020 | Local News
Debbie Shore seems to have success sewn up for the coronavirus crisis.
The 59-year-old, who lives in Castle Bytham, runs an online business selling sewing supplies and she also gives lessons over the internet.
"I have always sewn since I was nine as my mum was a dressmaker," she told Grantham Nub News.
After a career as a children's tv presenter on Children's ITV during the 1980s, Debbie made tv commercials and ended up demonstrating a sewing machine on a shopping channel.
A new career took off, with Debbie demonstrating further machines and writing a project book on sewing.
Now, Debbie runs two sewing-related websites and is about to publish her 22nd book.
Debbie explained: "Instead of me recommending people to go to other shops, I decided to set up my own shopping website. I may as well sell everything I was recommending."
These days, Debbie sells a range of sewing-related equipment, helped by her daughter who runs the website and takes care of messages.
The mum-of-three and grandmother also has a You Tube channel which features free online sewing seminars and since the lockdown has seen its numbers increase from 8,000 users a day to 12,000.
Debbie also has a subscription-based website called the Half Yard Sewing Club, which has 2,000 members, who enjoy projects, tips and advice.
Since the lockdown, sales of sewing equipment on her website have also increased 20 per cent as people seek something productive to do.
Debbie said: "You get a lot of beginner sewers who think they are not any good. But if they are remotely interested, they just have to give it a go. The feedback I get is people find it so therapeutic. It takes your mind away from so many things."
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