Morrisons says it is investing even more to increase its hygiene standards - as part of a new programme that will see every one of its 494 stores receive a three-week deep-clean, brand new equipment, and additional cleaning staff.

The latest investment at its store in the Isaac Newton Shopping Centre, Grantham, and elsewhere, is to make customers feel even safer in store.

It follows the supermarket already spending £25 million nationally to implement store safety measures - such as Perspex screens, PPE for colleagues and floor markings and visible signage during lockdown.

2,240 brand new cleaning roles will be created, including a new Market Street Hygiene Assistant in all stores - to clean food preparation areas across Market Street.

This will ensure Morrisons foodmakers can concentrate on making fresh quality products for its butcher, baker, fishmonger, deli, greengrocer and florist departments. Morrisons is unique in preparing and making more than half of the fresh food sold in its stores.

Additionally, nearly 30,000 more hours each week will be put into Morrisons existing Housekeepers and Core Cleaning roles. This will see more areas across its stores - such as toilets, shelving and 'high touch' areas - being cleaned even more frequently to protect colleagues and customers.

New Welcome Cleaning Stations are also being fitted at all store entrances providing antibacterial wipes for baskets and trolleys, as well as hand sanitiser.

Jayne Wall, Operations Director at Morrisons said: "The hygiene within our stores has become more important than ever due to the impact of Covid-19. We want to make sure our customers feel as safe as possible when doing their grocery shopping with us. So we've made this multi-million-pound investment to introduce first class hygiene procedures."

The stores will remain open during their 'deep cleans'.