A Grantham company has won a deal to sing about, supplying wild bird food and related products to Britain's largest chain of garden centres.

Henry Bell Wild Bird Care, which is based in Dysart Road, has announced an excusive deal with the Blue Diamond Group.

It will produce Blue Diamond's wild bird food own label products as well as supplying its full wild bird care range.

As of this month (February 2021), Henry Bell will be producing and supplying Blue Diamond with own label products, including new bulk 12.55kg sizes in Garden Banquet, Gourmet Crumble, Finest Peanuts and Finest Sunflower Hearts.

Additionally, the full range of Henry Bell Wild Bird Care products will be available at 37 nationwide Blue Diamond garden centres.

Henry Bell products include Wild Bird Feeders, Feeding Stations, a Decorative Feeder Collection, Nest Boxes, a broad range of feeds including Seed Mixes, Straight Foods, Fat Balls and Suet Bites & Cakes, and the most recent addition, the Sterling Collection.

Tom Scribbins, Category Manager of Pets and Wild Bird at Blue Diamond: "It is an exciting time for us as we are growing our range of quality own label products.

"We are delighted that Henry Bell will be our partners in this next chapter for wild bird care at Blue Diamond. Henry Bell's catalogue of bird food and feeders will sit alongside our own label and will complement each other perfectly."

Thomas Lee, Managing Director of Henry Bell & Co: "We are delighted to be the primary wild bird care supplier for Blue Diamond. Henry Bell has a long heritage in producing private label wild bird food, so it's a privilege to be partnering with Blue Diamond to provide their loyal customers with premium produce – both own label and our extensive Henry Bell Wild Bird Care range."