A Grantham retailer of baby-related products that went into administration yesterday has been bought out.

Precious Little One has now been taken over by Doncaster-based The Pud Store, which has outlets in Doncaster, Mansfield and Newark.

When the company, based off London Road, when into administration last month, as previously reported by Nub News, many customers were unhappy at their unfulfilled orders and being left out of pocket.

The new owners posted on Facebook yesterday: "The Pud Store are thrilled to announce that we have today acquired Precious Little One.

"We will be relaunching preciouslittleone.com in early March 2021, and look forward to building a relationship with you all.

"Here at The Pud Store we are proud to have built a company which places strong values on customer service, loyalty and great prices - all of which we will bring to Precious Little One.

"We will be updating you all in due course of our relaunch.

"This is both an exciting new chapter for The Pud Store & Precious Little One!"

The deal sees The Pud Store, which was founded by The Apprentice star Frances Bishop in 2015, take control of the Preciouslittleone.com website, along with its stock and customer databases.

The website turned over more than £15m in 2020.

Bishop's Doncaster-based business reportedly received a "substantial" investment from an undisclosed multi-millionaire investor last year.

She said in a statement: "I know there is a lot of hard work to do to get the Precious Little One business up and running again, but I have a great team and we will quickly rebuild customer confidence."

"At The Pud Store we have built an amazing group of mums, a great reputation for customer service and we know parents really well. We will bring all of our passion and expertise to Precious Little One and will be relaunching its market-leading website sometime in March 2021 – making it better than ever before."